Serena Fox, Creative and Marketing: Serena head's up the AVOCADO STUDIOS creative and marketing team. With 18 years experience in the industry, Serena achieves communication goals to suit (and exceed) brand requirements—achieving maximum ROI with effective visuals. She spent her earlier career in Connecticut and New York City—in publishing, packaging, branding, corporate ID, collateral and direct mail; and adding web in the mid 1990s. Early projects include magazines and continuity for Cowles, Better Homes and Gardens, Time Warner, and Good Housekeeping. More recent projects reflect a concern for sustainability and a concentration on more local/New England projects. She's a graduate of UVM with a Masters in Graphic Design and Art History from LaCrosse University.