The Kind Company is all about communication: Simple, smart and appropriate. “For us, good design is successful when it speaks in an honest and direct way. Our approach has always centered around designing for our client’s business goals. Therefore, the solutions we recommend are always tailored, but still emphasize our beliefs in good design—a combination of function and good aesthetics.” Design is a communication tool, not art. The Kind Company uses good design convey messages or built a brand clearly. Belen and D’Onofrio (the company) are self-taught designers with a “less is more” philosophy. They also believe in serving the design community and have contributed to design education and celebration by developing the Alvin Lustig Online Archive—a site dedicated to the work and essays of mid-century modernist designer, Steven Heller (www.alvinlustig.org). kindcompany.com.