Kalle Lasn in Tallinn, Estonia in 1942 and currently lives in Vancouver, British Columbia. He established Adbusters Media Foundation and Powershift Advertising Agency to fight for the rights of citizens and activists to access the public airwaves. In his first book, Culture Jam, Lasn lists facts about big business and describes what he calls the "meme" war; a war of subconscious writing of brand names to control the mass media. The book contains images of modern society and an insight into Western culture's origins. His second book, Design Anarchy, calls on graphic designers, illustrators and other creative professionals to turn from working in service to corporate and political pollution of both the planet and "the mental environment," and instead embrace a radical new aesthetic devoted to social and environmental responsibility.